FinPro's Customer Segmentation Analysis looks at an institution's existing customer base in each of its markets in order to determine an effective methodology for improving wallet share and market penetration.
ACHIEVE SUSTAINABLE GROWTH
By stratifying its existing customer base by household type, affluence and life-cycle, and comparing this distribution to that of the market, an institution is able to accurately determine exactly which segments of the market to target in order to achieve sustainable growth.
TARGETED MARKETING SAVES MONEY
By focusing marketing dollars on specific targeted segments, of both the retail and commercial sectors, the institution saves marketing dollars, strengthens existing customer relationships and forges highly profitable new relationships.
FinPro's Customer Segmentation Analysis includes: